Blonde Life Demi-Permanent Liquid

£14.99

Use Code HAIRLOUNGE10 for 10% OFF all orders over £50

  • 48H Tracked delivery on all orders

Product details

BLONDE LIFE DEMI-GLOSS

Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. These seven gloss-giving liquid toners are designed to boost shine, neutralize brassy blondes, and customize your Blonde Life masterpiece.

JOI & BENEFITS:

Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system—allowing you to tone and customize pre-lightened hair with seven stunning shades you can mix and match to your clients needs.

  • One formula tones, glazes, & glosses. Helps refresh dull, brassy blondes
  • Leaves hair looking luminous and shiny
  • Intermixable shades for customizable results in one step
  • Ideal viscosity for drip-free bottle application
  • Ammonia-free formula
  • Formulated with bond-building Arginine + our signature Tamanu & Monoi oil blend for beautiful blonde hair

IDEAL WHEN…

  • You want to craft luxe-looking, made-for-me shades
  • You want toned, pre-lightened hair
  • You want to refresh, glaze, or gloss blonde hair
  • You want to cancel out brassy undertones or unwanted warmth to deliver a gorgeous, natural-looking blonde tone
  • Your client wants to refresh dull, brassy blonde hair back to its original-looking brilliance and tone

NOW LET’S USE IT:

MIXING INSTRUCTIONS:
Mix 1:1 with 5 Volume Joico Developer of your choice. Best applied with a color applicator bottle. When mixing in a bottle, add developer first, then color and shake well.

TIMING:
Process up to 20 minutes or until desired tone is achieved, at room temperature.

POST-COLOR SERVICE:
Rinse thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products.

DEFY DAMAGE SERVICE:
For damage protection, use with Joico Defy Damage ProSeries 1 before color service and Joico Defy Damage ProSeries 2 for a post-color service treatment.

Additional information

Brand

Joico

Product Type

Colour

Colour

10BV / 10.82 – Moonstone, 10N / 10.0 – Self-Made Blonde, 10SB / 10.8 – Glacial Goddess, 10T / 10.88 – Lightning, 10V / 10.2 – Violet Platinum, 8N / 8.0 – Rooted, 9BV / 9.82 – Pearl, 9SB / 9.8 – Ice Queen, 9T / 9.88 – Storm, 9V / 9.2 – Blonde Ambition, CLEAR – Liquid Diamonds

Delivery Option Price Delivery Time
Royal Mail 48H Tracked £2.95 1-2 Business Days
Royal Mail 48H Tracked Free FREE (on all orders over £25*) 1-2 Business Days

*FREE Delivery is dependant on a basket spend of £25 after any discounts or coupons have been applied.

You can return or exchange your order up to 30 days after the receipt of goods (the cost of return postage will be deducted from your refund).

Please email us at shop@thehairloungelondon.co.uk with your order number to arrange your return.

Returned goods must be in a re-saleble condition with all labels and seals intact.

Goods must be returned in suitable packaging to ensure care through transit, any damage caused during the return process due to poor packaging will be deducted from the final refund.

In the unfortunate event that goods arrive to you damaged, we will offer either an exchange (where available) or a full refund including any delivery costs. Please contact us as soon as you notice your goods are damaged at shop@thehairloungelondon.co.uk.