With Chroma Crème shampoo, colour correct & care like a pro. Chroma Crème is a range of colour neutralizing cream shampoos that provide instant colour correction tailored to all hair colours with intense care. Freshly coloured hair contains a mix of primary colour dyes. After a few washes, some of the dyes fades. Warm reflects such as yellow, orange or red reflects reappear. There is a prevailing urban myth that purple shampoo neutralizes all warm tones and maintain all coloured hair. This is not the professional reality: purple shampoo only neutralizes yellow tones in blonde hair. Therefore, to correct unwanted warmth, choose the right colour correction. As purple neutralizes yellow reflects, choose Purple Chroma Crème for blondes to platinum blondes. Purple Chroma Crème instantly neutralizes unwanted yellow reflects for a superior colour correction and care. Chroma Crème is the outcome of a unique collaboration between L’Oréal Professionnel Paris colour Labs and Haircare Labs. Together, they have developed an exclusive technology combining professional tailored dyes to neutralize unwanted warm reflects, now in our most caring formula*. It delivers even neutralization** thanks to a thinner, more even formula deposit than regular neutralizing shampoos, that ensures no colour spot even on porous areas**. It provides upmost care, with smaller caring agents, that targets the most damaged and porous areas of the hair. It also guarantees up to 3x more shine***. The rich creamy and foaming texture ensures a unique experience. Use Purple Chroma Crème in alteration with your regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes. ** Hairdressers’ feedbacks. ***Instrumental test.