Product details
It started the company and continues to be a leading line worldwide, three products that are designed to be fundamental to the brand. Hydrating and retaining moisture in your hair is essential. We know the root of our hair gets hydrated through the scalp from the water in our bodies. But what happens to the rest of it? The mid-shaft through the ends? Hair needs to be consistently hydrated in order to prevent dry and brittle strands. My objective was to create a super hydrating product line that would add all the necessary moisture elements to each strand of hair from roots to ends. The demand was high, each product needed to hydrate and retain the moisture. So, what is the difference between Moisture and Hydration? Moisture comes from the air as well as water-based products. Hydrating ingredients are used in products to reduce the loss of moisture, intern leaving the hair healthy, shiny and with the perfect amount of moisture.
DRENCH SHAMPOO the name says it all, it drenches the hair with vital vitamins, essential proteins, and key amino acids for the hair to
retain its moisture. Feel the richness of the lather, while the scent of Jasmine, Lavender and Orchid calm the senses.
FREE CONDITIONER Instantly detangles, glide through each strand of hair, while adding hydration sealing the cuticle with its conditioning
agents. Leaving the hair silky, bouncy, and smooth.
INNER TREATMENT was built on the fact that hair needs not only to retain moisture, but it needs to be hydrated. We blended emollients,
humectants and proteins that will penetrate the inner shaft of the hair. This treatment soon became an essential, not only to the salon
but to the consumers.
From the success of INNER we introduced INNER HOME; a take-home treatment that is used weekly to allow for ideal moisture in the
hair. We know that summer months call for extra hydration, we wanted to make sure that we could harness the energy of the sun to
enhance the effects of the product. Use INNER HOME prior to the beach, pool, hiking or simply just enjoying summer months outside. It
will not only protect your hair from the sun, but it will treat it at the same time.