Product details
Whether you are bleached to platinum blond, rocking your silver look, want to be a cool blonde or just need to eliminate the brass, Pure Light pigments are used to neutralize.
Pure Light contains a balance of ingredients with a custom blend of colour pigments; a perfect iridescent purple to remove unwanted stubborn yellow shades, as well as brassy hues.
Who it’s For: Created for those with light hair or bleached hair, whether salon achieved or natural, such as blonde, platinum, silver/gray, white or pastel, as well as the unwanted brassy tones.
What it is: Toning Conditioner.
What it Does: Gives the added advantage of protection for the hair, while enhancing tonality.
How to Use: For optimal results, use after Pure Light Shampoo. Work into wet hair, let sit for 3-5 minutes. Rinse throughly and follow with your favorite I.C.O.N. Styling Products.