Product details
Prime your hair and start fresh with Purify by I.C.O.N. Products. Day-to-day life can sometimes feel like an attack on hair. Hair can look dull and limp if nothing is done to cleanse fibers and follicles of these deposits; yielding dull and lifeless hair. Chlorine can be trapped in fibers; minerals can be deposited on strands from hard water. Even natural, healthy products become imbedded in hair and build on each other over time. Give your hair a clean foundation with Purify.
Purify is a vegetable-based, Paraben-free clarifying shampoo that relieves hair of stubborn build up, chemicals, and environmental stresses. While many shampoos are formulated to gently cleanse, with a higher amount of moisturizers than cleaning agents, Purify uses more cleaning agents to wash away unwanted residues and hair pollutants. The formula uses Strengthening and Humectant Blends of proteins and acids to moisturize and increase hair shaft strength and flexibility, which restores health, volume and shine to prepare hair for treatment.
Regardless of your routine, styling products, colour or masks then Purify is a necessity. Purify works to gently remove hair of stubborn build-up, styling products or natural excess oils, and cleanses follicles and fibers so that your next treatment, colour routine or styling will work its best. Shampoo hair, rinse and repeat. For the second wash let lather sit on the hair for 2 – 3 minutes to allow all impurities to leave for pure, primed hair. Your hair is now ready for its masque, colour or chemical treatment.
Feature and Benefits:
• Remove build-up
• Prep Hair For Semi, Demi Color.
• Prep hair to absorb treatments and nutrients.
Rejuvenate hair and give it a fresh start with Purify clarifying shampoo
