This curl optimized formula gently cleanses while providing intense nourishment and softness to curls and coils. This shampoo is formulated with a 2% Nourish Complex which complements the benefits of our highlighted ingredient, Aloe Vera. Aloe is a humectant that nourishes, quenches and is rich in fatty acids, amino acids and vitamins that all play a part in healthy looking hair. It is sulfate-free, silicone free for a gentle cleansing and better moisture retention. With these combined, it gives a sultry and touchable feel with a lightweight and bouncy finish. The All Soft Mega Curl range has a vegan formula, with no animal derived ingredients.