Create a rugged texturized look with Wella Professionals EIMI Rugged Texture Hair Paste. This professional texturizing hair paste allows you to create the desired shape of your hair, giving it a strong hold and control while deeply hydrating, ideal for coarse thick hair. EIMI Rugged Texture Hair Paste adds texture to the hair to achieve a rugged effect with a matte finish to any style. Enhance or transform a haircut with the EIMI Texture collection. Texturize, ruffle and fix with our pomades, sprays, waxes and gels.