Product details
Whether you are bleached to platinum blond, rocking your silver look, want to be a cool blonde or just need to eliminate the brass, Pure Light pigments are used to neutralize.
Pure Light contains a balance of ingredients with a custom blend of color pigments; a perfect iridescent purple to remove unwanted stubborn yellow shades, as well as brassy hues.
What it is: Toning Shampoo.
Who it’s for: Created for those with light hair or bleached hair, whether salon achieved or natural, such as blonde, platinum, silver/gray, white or pastel, as well as the unwanted brassy tones.
What it does: Eliminates unwanted yellow, warm and brassy tones in blonde, bleached, highlighted and gray hair. Ideal to refresh and extend the life of your color.
How to use: Apply to wet hair, lather and leave on from 2-5 minutes. For optimal results, follow with Pure Light Conditioner.


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